Your Local Bike Shop
We’re passionate about bicycles. We believe that bikes offer a simple solution to many of our communities’ complex problems. Bikes are great for your personal health and for the health of our environment. Bikes can help you save money on transportation, and bikes can provide you with endless miles of fun with your family and friends.
We proudly serve all types of cyclists, including new and veteran riders, road and mountain aficionados, and recreation and transportation cyclists. Whether you prefer to shop on our website or to come visit us, we’re here to help you with all of your cycling needs. Learn more about what makes us unique, and visit us today to meet our friendly staff and experience our incredible product selection.
Why Shop With Us?
From professional bike repair and fitting services to top cycling products at exceptional prices, we've got you covered.
Safety and the Rules of the Road
We love riding and want everyone to be safe out there. Everyone should know and respect the rules of the road. We do our best to have up to date information regarding what is expected of cyclists and what their rights are. Some of the best sources of this information are:
Wisconsin Bike Fed
Browse Our Bike Selection
Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.